AdXingmei Insights Blog
Your Guide to Mastering Xiaohongshu & China Marketing
Xiaohongshu vs. WeChat vs. Douyin: Which China Platform Should Your Brand Prioritize?
Confused about China's social platforms? Compare Xiaohongshu (Little Red Book), WeChat, and Douyin to choose the right channel for your global brand.
Read More →5 Xiaohongshu Success Stories: How Global Brands Won China’s Trending Platform
Learn from 5 global brands (skincare, travel, fashion) that used Xiaohongshu to dominate China's market—their strategies, results, and lessons.
Read More →The Ultimate Xiaohongshu "Seeding" Guide: How to Get Chinese Consumers to Love Your Brand
Learn how to master Xiaohongshu's 'seeding' (种草) strategy—using KOCs, authentic content, and trust-building to win Chinese consumers.
Read More →Understanding Xiaohongshu’s Algorithm: How to Get Your Content Seen by Millions
Crack Xiaohongshu's algorithm: Learn how RED ranks content, what triggers visibility, and how to make your posts go viral with Chinese users.
Read More →Xiaohongshu Advertising 101: Which Ad Format Should Your Brand Use?
A beginner's guide to Xiaohongshu's ad formats: Feed Ads, Search Ads, Story Ads, and more—plus which one fits your brand's goals.
Read More →What is Xiaohongshu (Little Red Book) & Why Your Brand MUST Be On It
A complete guide for global brands. Discover what Xiaohongshu (Little Red Book or RED) is, why it's more than 'China's Instagram', and how to use it to build authentic brand trust.
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